Inwear was established in 1969 in Copenhagen, Denmark. The brand concept is directed at the fashion-conscious woman who has a confident and relaxed approach to life and who is attracted to the cosmopolitan lifestyle. In other words, Inwear is a fashion label for cool city girls with a feminine, urban and confident look.
The brand is positioned as « modern » in the upper part of the mid-price segment.
You can find the brand on the website : www.inwear.com